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Click maps
Use them to see whether visitors interact with expected controls or repeatedly click non-interactive elements.
Scroll maps
Use scroll depth to understand where attention declines and whether key information sits below a major drop-off point.
Pair with conversion data
A hot area is not automatically good. Combine behavior data with conversion outcomes before deciding what to change.
Turn observations into tests
Heatmaps are especially useful for generating hypotheses: move proof earlier, clarify a confusing element, or change a CTA—then measure the result.
Sources & verification
Time-sensitive product details on this page were last checked September 12, 2026. Pricing and features can change, so verify important purchasing details with the vendor.