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Entry plans
Leadpages currently lists Grow at $99/month. Instapage publicly lists a Create tier around the same monthly price, with plan limits and advanced testing features varying by tier.
Testing and optimization
Leadpages includes manual A/B testing on Grow and adds Smart Traffic and heatmaps on Optimize. Instapage’s public plan information separates creation features from higher-level optimization capabilities.
Collaboration
Instapage highlights visual collaboration and enterprise campaign workflows. That can be important for teams with multiple reviewers and large paid-media operations.
Choose Leadpages when
You want page creation, testing and behavioral optimization packaged tightly together and no advertised traffic cap.
Choose Instapage when
Enterprise collaboration, campaign governance or specific Instapage workflows matter more than the integrated Leadpages approach.
Sources & verification
Time-sensitive product details on this page were last checked September 12, 2026. Pricing and features can change, so verify important purchasing details with the vendor.