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Current monthly pricing
As of September 12, 2026, Leadpages lists Grow at $99/month, Optimize at $199/month and Scale at $399/month. Annual billing is advertised at a lower effective monthly rate. Always confirm checkout pricing before purchasing.
Grow
Grow includes unlimited pages and traffic, four custom domains, manual A/B testing, dynamic text replacement, lead enrichment, forms and AI page creation. It is the most logical starting point for solo marketers and small teams that want to build and manually test pages.
Optimize
Optimize adds Smart Traffic, click and scroll heatmaps, auto-personalization, more active integrations and longer analytics retention. It is aimed at performance marketers who will actually use behavioral data and traffic routing.
Scale
Scale expands team and workspace capability and adds the full auto-optimization loop plus higher account limits. It is positioned for agencies, enterprise marketing teams and multi-brand operations.
How to choose
Start from your workflow rather than the feature list. If you only need page creation and manual experiments, Grow is likely the reference point. If heatmaps and AI traffic routing are central to your process, compare Optimize against alternatives that bundle similar CRO tooling.
Sources & verification
Time-sensitive product details on this page were last checked September 12, 2026. Pricing and features can change, so verify important purchasing details with the vendor.