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Pricing structure
Leadpages currently lists Grow at $99/month with manual A/B testing included. Unbounce currently lists a $99/month Build plan and moves experimentation into its $149/month Experiment plan.
Traffic and domains
Leadpages advertises unlimited traffic across its plans. Unbounce publishes monthly unique-visitor limits by tier. If you buy significant traffic, that difference can matter more than the headline subscription price.
Optimization
Leadpages Optimize adds Smart Traffic and heatmaps. Unbounce’s higher tiers add experimentation and optimization capabilities. Compare the exact features you will use rather than treating both products as interchangeable.
Choose Leadpages when
You value A/B testing on the entry paid tier, no traffic caps, and a consolidated AI page + CRO workflow.
Choose Unbounce when
Its editor, workflow, integrations, or experimentation packaging better matches your team. Trial both with the same campaign if the decision is material.
Sources & verification
Time-sensitive product details on this page were last checked September 12, 2026. Pricing and features can change, so verify important purchasing details with the vendor.