Start with traffic and conversions
Volume and conversion outcomes are the foundation. Everything else should help explain or segment those results.
Segment by source and device
Performance can differ sharply between paid search, social, email, desktop and mobile.
Use behavior as diagnosis
Scroll depth and click behavior can suggest where to investigate, but they do not prove why visitors acted as they did.
Connect to economics
When possible, pair page conversion metrics with lead quality, revenue or another downstream outcome.
Sources & verification
Time-sensitive product details on this page were last checked September 12, 2026. Pricing and features can change, so verify important purchasing details with the vendor.